Eric Howl is a rapper, MC, producer, dancer, and influential digital creator from Philadelphia, PA, whose fearless creativity has made him a standout voice in the modern music-and-dance landscape. Raised in the heart of Philly’s diverse culture, Eric began his artistic journey performing underground shows in West Philly with friends, shaping a style rooted in raw expression, rhythm, and connection.
His career took a groundbreaking turn during the rise of musical.ly, where he and his close friend and collaborator Plan Bbecame early adopters of the app’s technology. Long before TikTok became a household name, Eric and Plan B treated the platform as a living stage, filming spontaneous singing moments with strangers and blending original music with trending sounds. Their playful, street-level creativity helped energize the platform during its transition into TikTok. Together, they built a following of over 3.5 million fans and generated more than one billion views, becoming a recognizable duo across Philadelphia, the Jersey suburbs, Florida, and New York City.
After this explosive digital fame, Eric shifted his focus back to what he loves most: making music from the ground up.Producing all of his own tracks, he developed a hybrid sound merging trap drums, pop melodies, classic hip-hop swagger, and the dance-driven charisma that made him go viral in the first place. His music mixes street storytelling, humor, vulnerability, and empowerment in a way that resonates across generations.
As his platform grew, Eric became increasingly committed to using his voice to promote peace, emotional safety, and protection for children and teens. Understanding that many young fans looked to him for joy and guidance, he began creating family-friendly anthems and dances alongside his harder rap material. This included the viral “DO DA CHICKEN” dance in 2022, a fun, light-hearted movement that brought families together online; “KINGADABEACH” in 2023, a Jersey-Shore boardwalk takeover celebrating the idea that all boys are born kings and all girls are born queens; and the high-energy “FEROCIOUS!” dance from his 2024 album of the same name.
2025 marked another breakthrough year. His single “eyez” sparked a locally viral dance trend, blending humor, movement, and social commentary about “escaping the zombie world.” Meanwhile, his kid-song of the year “Unicorns Let’s Fly” became a fan favorite, celebrating imagination, innocence, and the joy of being exactly who you are.
Looking ahead to 2026, Eric is preparing a new album that expands both sides of his artistry. Some tracks explore serious issues — including the need to protect children and promote emotional safety in homes and communities — while others deliver the high-energy pop-dance sound his OG fans love. The project represents his evolution into a fully realized artist: one who can speak to kids, teens, and adults while staying true to his mission of spreading joy, empowerment, and peace through music and movement.
Eric Howl continues to grow his influence across TikTok, live performances, and community events — always using his unique blend of rhythm, humor, and magic to bring people together.